CP:0316:RPT:GlobalBiz-GoingGlobal

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Going Global, Selling Mobile

Issue Summary

You’ve made your business a success in the U.S. Now it’s time to expand into a worldwide market to serve customers looking to go global, even sign up some new accounts. How hard can it be, given the advantages provided by modern mobile and telecom technologies? Harder than you may think without a firm grasp of “how business is done” elsewhere. In this Report, experts from CenturyLink, Ingram Micro, The Herjavec Group and other firms reveal what you need to know as you embark on that new international business strategy. These are people who learned their lessons the hard way, so listen up.

Takeaways for Your Business

  • Review the six signs a vendor is ready to support a global channel partner program.
  • Discover the importance of understanding the international differences in mobile user interfaces.
  • Learn why you must prepare to deal with cultural differences in business practices and behavioral norms.

About the Author

Esther Schindler has been translating from Geek into English for 25 years. Her tech career has included optimizing a minicomputer compiler, owning a retail computer store on an island off the coast of Maine, teaching operating systems internals to enterprise IT staff and designing software QA systems for a tech powerhouse. She’s written about the intersection of technology and business in books (most recently "The Complete Idiot’s Guide to Twitter Marketing"), for the tech press and across every social media platform. Her work has appeared in Sm@rt Reseller Magazine, CIO.com, InformationWeek, PC Magazine and dozens of other publications.