Cablecos & The Channel: State of the Market 2015

Issue Summary

This Report includes the results of Channel Partners’ fifth annual survey of channel partners’ interest in — and challenges with — selling cableco telecommunications services to businesses. Since we started tracking this market in 2011, cable companies have gotten more serious about their indirect sales strategies, and our survey shows that channel partners are taking notice of partner program improvements. Breakout hikes appear this year around in-person sales support, commission structures and ease of quoting and ordering. This Report provides year-over-year comparisons of partners’ perceptions and experiences with cable business telecom services.

Takeaways for Your Business

  • Channel attitudes about and adoption of cableco telecom services
  • Channel comparisons of cableco and telco services and partner programs
  • Channel experiences with and expectations for cableco channel programs

About the Author

Ellen Muraskin is senior editor of Channel Partners magazine, a leading media brand in Informa Exhibition's Business Technology Network. Muraskin has more than 30 years' experience in tech journalism, covering the communications and IT sectors. In 1996 she joined the staff of CMP’s Computer Telephony Magazine, ultimately serving as executive editor, and in 2004 she launched the VoIP topic center of Ziff Davis Media's site. Muraskin also has written and edited for Personal Computing, VAR Business, Channel Pro, Mobile Enterprise and Popular Science Magazines, as well as many B2B technology companies. She has a bachelor's degree from Douglass College of Rutgers University.