CP:RPT:0415:Storage Defined Networking Could Spell Big Bucks

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Storage-Defined Networking Could Spell Big Bucks

Issue Summary

For the longest time, storage was anything but interesting. Pick your vendor partners from the standard list, send your technical team through training, then start selling systems and collecting commissions. Tack on installation, integration or other services, and you could turn a good buck. It wasn’t rocket science, but it could be profitable. That's beginning to change, and channel partners need to be ready.

Editor's Take

The storage market is interesting again. Smart partners will evaluate their portfolios and add to the mix new and innovative products that rely more heavily on software as the functional differentiation point. Doing so can yield some nice margins for storage system resellers.

Takeaways for Your Business

  • The four dynamics shaking the foundation of almost every hardware vendor, including storage OEMs
  • How storage capacity vs. processing speed determines how an SDS system should be delivered
  • Open-source options that can be leveraged to deliver advanced storage architectures